Behind the Brand
“Every piece of Fridaze is a testament to the dedication and artistry of our master tailors in Hong Kong, each of whom I know personally and who approach their craft with unwavering commitment. I’m equally proud of our US team, whose passion for exceptional service ensures that every garment not only meets our high standards but also supports our mission of giving back to local communities here in California. Together, we’re not just creating the best linen clothing; we’re building a legacy of quality and care.”
— Joyce Y. Tang, Founder of Fridaze.
Behind the Brand: The Heart of Fridaze Linen
At Fridaze, our mission is simple: to create the finest linen apparel on the market. Each piece we craft is designed to be a buy-for-life item, unmatched in fabric, tailoring, color, and style. As the women’s linen apparel division of the Rising Phoenix manufacturing family, we take pride in being the original and only wrinkle-resistant 100% linen collection available. Our brand focuses on exceptional tailoring and timeless designs, ensuring you can embrace effortless style every day.
Unmatched Craftsmanship and Quality
Every item in our collection is handcrafted with meticulous care. We believe in unparalleled craftsmanship, which is why each piece features French seams and precise construction details. With our innovative wrinkle-resistant technology, Fridaze linen is not just easy to care for; it’s also ideal for the modern woman’s busy lifestyle. Our garments are machine washable and dryable, maintaining their smooth appearance wash after wash.
A Legacy of Excellence
Founded by Joyce Tang in 2006, Fridaze emerged during challenging economic times and has thrived by partnering with hundreds of retailers across North America. Our resilience demonstrates that quality and style prevail even in the toughest conditions. Coming from a family with three generations in the textile and tailoring industry, Joyce deeply values the integrity of our products. Each Fridaze garment reflects the dedication of our master tailors, many of whom are second-generation artisans, ensuring that our legacy of quality continues.
Handcrafted, Not Mass-Produced
Unlike many brands that opt for mass production, we take pride in our traditional methods. Each Fridaze piece is hand-cut and hand-tailored, embodying the commitment to craftsmanship passed down through generations. Our focus on quality not only benefits our customers but also enriches the lives of our tailors and their families.
Commitment to Community
At Fridaze, our commitment to quality goes hand in hand with our passion for giving back. Rooted in the vibrant San Francisco Bay Area, our dedicated US team actively champions the well-being of local communities. For almost two decades, we’ve proudly donated clothing, financial resources, and essential supplies to organizations that uplift women, children, and seniors. We believe that a strong nation thrives on compassion and support, and we are honored to play a role in fostering this mission. Discover more about our community initiatives here and if you know of a local group that could benefit from our efforts, we’d love to hear from you! Together, we can make a lasting impact.
Redefining Linen Apparel
In a world of fast fashion, Fridaze stands firm in its commitment to exceptional craftsmanship and community support, redefining linen apparel along the way. Our handcrafted linen is not just clothing; it’s a reflection of our values and a testament to the artistry behind each piece. We invite you to experience the difference and embrace the elegance and sustainability of Fridaze linen—where every garment tells a story.
Our dedication to quality and timeless style sets us apart, allowing you to elevate your wardrobe while making a positive impact in the world. Thank you for being part of this journey!
